Small Business Saturday is a special day in December dedicated to celebrating and supporting small businesses across the UK. It is celebrated in the UK on the first Saturday of December each year, and this year, it falls on 7th December.
It encourages people to shop local and support small businesses in their communities.
For business owners like you, it is a fantastic opportunity to connect with customers, showcase what makes your business special, and make a real impact. It is also a celebration of your hard work, creativity, and the heart you bring to your community.
This year, let’s make it your best one yet! Here are some easy, actionable tips to help your business shine and succeed this Small Business Saturday.
1. Share Your Story
People love learning the story behind a business. Sharing the behind-the-scenes moments, your successes, struggles, and even the occasional chaos helps your audience connect with you on a personal level. It’sa great way to make your business relatable and memorable.
Talk about why you started, the goals you’re working toward, and what makes your business special. Share your story on social media, your website, or even with a handwritten note in your shop, it all adds a personal touch.
Pro Tip: Record a short video for social media sharing your journey. Be genuine as customers love authenticity!
2. Team Up with Other Local Businesses
Collaboration is a win-win! In today’s world, working together is more effective than competing. Partner with nearby businesses to create joint offers or events. It’sa great way to get more exposure and build a stronger local community.
Here’s an idea: Create a "Shop Local Trail" where customers get a discount for visiting multiple participating businesses.
3. Offer Special Deals for the Day
Give shoppers a reason to choose your store! Create exclusive, one-day-only offers or bundles to build excitement and draw in customers.
For example, “20% off everything this Saturday only!”
4. Use Social Media to Spread the Word
Social media is your cheap, powerful weapon for creating buzz. Post updates about your deals, events, or preparations, and use hashtags like #ShopSmall and #SmallBusinessSaturday to reach more people.
Here’s a quick tip, share fun behind-the-scenes photos or videos, it makes your business relatable and engaging.
5. Make Customers Feel Special
Show your appreciation with thoughtful touches like free coffee, gift wrapping, or a simple thank-you note. These little gestures can turn one-time shoppers into loyal customers.
A bonus idea: Run a raffle or giveaway for anyone who shops with you that day, it’s a fun way to boost sales!
6. Create a Festive Experience
Make your space feel inviting and fun with decorations or activities. Hosting live music, a workshop, or even offering small treats for kids can make your store memorable.
Here’s a pro tip: Families stick around longer when there’s something for kids to enjoy!
7. Use Email to Spread the Word
Don’t forget your email list! Send out reminders about your plans for the day, including deals and events, and encourage customers to stop by.
For example: “Join us this Saturday for exclusive deals, freebies, and a chance to win a prize!”
8. Be Ready for the Crowds
Prep your team and your store for a busy day. Make sure you’re stocked up, your space is organised, and your checkout process is smooth.
Don’t forget: Train your team to suggest add-ons or complementary products, it’san easy way to boost sales.
This is your chance to celebrate your business and connect with your community in a big way. By planning ahead and putting these tips to use, you’ll not only increase your sales but also strengthen your relationships with your customers.
Are you ready to make this Saturday unforgettable? Let’s make it your best one yet!
Need More Help?
Looking for expert advice to grow your business and manage your team? Just contact us at Dakota Blue Consulting for HR advice and support! We specialise in and are committed to helping small businesses like yours!